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Why Companies Should Spend Money on a TQ Filmworks Employer Brand Video | Video Production Company Manchester

Writer's picture: TQ ProductionsTQ Productions

In today’s competitive job market, attracting top talent requires more than just a compelling job description. Companies must showcase their culture, values, and work environment in a way that resonates with potential employees. This is where a high-quality employer brand video produced by a professional team like Manchester Video Production Company, TQ Filmworks, can make all the difference. Here are several reasons why investing in an employer brand video is essential for your recruitment strategy.

Virtual Inside Look

An employer brand video gives potential candidates a unique opportunity to see inside your organization virtually. Unlike static images or text, a video can provide a dynamic and authentic glimpse into your workplace, showing the actual environment where they might work. This virtual tour can make a significant impact on candidates who are considering multiple job offers, giving your company an edge by showcasing the aspects that make it a great place to work.

Compelling Staff Testimonials

Hearing from your staff directly in a video is far more compelling than reading a few words on a website. Employees speaking about their experiences, the company culture, and what they love about their jobs creates a genuine connection with the audience. It humanizes your brand and helps potential hires envision themselves as part of your team. Manchester Video Production Company, TQ Filmworks, excels at capturing these authentic testimonials, ensuring that the real voice of your employees is heard loud and clear.

Memorable Content

People remember video content much more than text. Studies have shown that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it. This means that your employer brand video will leave a lasting impression on potential candidates. A well-produced video by Manchester Video Production Company, TQ Filmworks, can effectively communicate your company’s values and culture, making you more memorable to top talent.

Increased Shareability

Videos are inherently more shareable than text-based content. A compelling employer brand video can quickly spread across social media platforms, reaching a wider audience than traditional job postings. This increased visibility can attract passive candidates who may not be actively looking for a job but could be persuaded by an engaging video to consider your company.

Enhanced Job Ad Performance

Job ads with videos get 12 times as many views as those without. Including a professionally produced video in your job advertisements can dramatically increase their reach and effectiveness. A video from Manchester Video Production Company, TQ Filmworks, will not only attract more views but also enhance the quality of applications by providing a deeper understanding of what it’s like to work at your company.

Constantly Working for You

An employer brand video is a versatile asset that continues to work for you across multiple channels. Whether embedded on your website, shared on social media, or included in job ads, it constantly attracts and engages potential candidates. This continuous presence ensures that your brand is always visible and appealing to top talent, without the need for constant updates or changes.

In conclusion, investing in an employer brand video produced by Manchester Video Production Company, TQ Filmworks, is a strategic move that can significantly enhance your recruitment efforts. It provides a virtual inside look at your organization, delivers compelling employee testimonials, and creates memorable content that stands out. Additionally, it boosts the shareability of your brand message and improves the performance of your job ads. By having a versatile and engaging video constantly working for you, your company will attract and retain top talent more effectively.

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